Find out how influencers can boost your social media marketing. From celebrity endorsements to model collaborations, prominent people have influenced the way we view brands and make purchases for decades…long before social media dominated nearly every aspect of our...
Successfully reaching your target audience should be the main goal of your digital marketing strategy. With over 2 billion digital consumers worldwide, it’s important to direct your business’ resources towards reaching your target market. Finding and connecting with...
Increase organic traffic by adding these keyword-based tips to your SEO strategy. Figuring out how to increase organic traffic is one of the most worthwhile endeavours any digital marketer or business can do. Why? Because it can result in more leads and more revenue....
Over the last few years, e-commerce has become a vital component of business strategy and the global retail framework. In this digital age, building a strong online presence is no longer optional for businesses. In 2019, an estimated 1.92 billion people...
The days of social media as an optional marketing practice are over. It’s time for us all to recognize social media has become a vital component of any inbound marketing strategy. But it’s not as simple as it might seem. Using social media as an effective marketing...
Developing a brand identity is one of the most important and beneficial things you can do for your business. It is more than just a logo and it requires hard work, consistency, and dedication. With so many successful companies out there, and more being established...
Backlinking will help your webpage be recognized as reputable, relevant, and useful. Getting trustworthy high-ranking pages to link to your content is like a vote of confidence that will boost your own ranking and have long-term benefits.Quality backlinks are an...
Improving website accessibility is a no-brainer in today's digital world. This will assist people in communicating and interacting with your business and services online.Web accessibility refers to tools, techniques and technologies created for people with...
Increase sales with a new and improved sales strategy.We’ve all received one of those dreaded calls. A sales rep calling for what feels like the millionth time to push an obscure product or service that nobody wants. Or at least they don’t know they want them. This is...
Is cold calling still an effective sales strategy? Making sales through the phone is a delicate procedure. Most recipients of unsolicited phone calls are eager to speed along the conversation or just hang up the phone. While cold calling has been a popular sales...
Location-based marketing is a crucial component of any sales and marketing strategy. Every day, in every city, and on every device, people search for things nearby. In fact, 80% of consumers use search engines to find local information such as store addresses,...
You might be wondering – what does it take to be a good listener? It takes more than a good product or excellent service to make up a successful business. All business owners know that their company would not exist if it wasn’t for their customers. It therefore makes...
