Increase organic traffic by adding these keyword-based tips to your SEO strategy.

Figuring out how to increase organic traffic is one of the most worthwhile endeavours any digital marketer or business can do. Why? Because it can result in more leads and more revenue.

Organic search traffic refers to visits from search engines that are earned and not paid. This is largely driven by SEO, with keyword selection being a major focus. Search engines have become the primary source for finding websites, companies, products, services, information (basically everything), and people have come to rely on them, sometimes multiple times per day! As a marketer, it is important to commit to strategies that keep on top of keyword selection trends and continue integrating them on your web pages. Regularly monitoring and evaluating your SEO progress is key for success in the long run.

Let’s look into some keyword tactics you can employ now to increase organic search and improve your website’s performance.

Choose Relevant Keywords

Doing your keyword homework, so to say, is important for SEO, since it is these exact phrases that will bring you leads. Choosing relevant keywords based on your target audience will be integral to showing up in searches. Be aware that stronger and more relevant keywords constantly emerge due to changes in demands and what may be trending at any given moment. Your company will evolve over time – as it should. When you launch a new service, re-brand, or upgrade a best-selling product, these changes reveal new keyword opportunities that you should take advantage of immediately. Incorporate these new, exciting changes to your keyword selection – do not fall back on the same words time and time again.

Explore Longtail Keywords

Go a step further and start using longtail keywords, which are search queries of three or more words. This seems like a lot of extra work, but with so much of search traffic coming from longtail keywords, it is likely that failing to use these phrases will result in a substantial loss of traffic and customers. Since they contain several words, longtail keywords are more unique and there is often less competition for them. Due to this fact, it is also easier to rank higher for them than it is for highly searched single words. Although they create a lower search volume (more words means it is likely to get the phrase spot-on in the search engine), targeting the correct phrases will funnel specific information-seeking customers right to your website, thereby increasing organic traffic.

Since longtail keywords are more likely to ‘hit the nail on the head’, they have higher conversion rates – up to double that of short phrases which are likely being used by thousands of others as well. Take the time to research and develop longtail keywords correctly and you will begin to increase organic traffic and sales. 

Integrate More Keywords by Blogging

You’ve put a lot of thought into keyword selection, now let’s put them to work! If you want to increase the number of keywords your website ranks for and rank higher due to continuously updated and fresh content, consider writing blogs. It may be daunting to just start writing, so create a list of keywords to help you come up with topics. Informational searches are those covering broad topics and may involve someone simply looking for answers or advice. Although they are hard to monetize, targeting these general searches with SEO content such as blogs will help generate traffic, foster trust, and increase leads. Blogging only about your products or services may appear cold and untrustworthy. Ignoring the engaging and useful topics will lose many of these informational searchers right off the bat. Some examples of blog content could be any combination of articles, lists, guides, infographics, videos etc. Blogs are a great way to build authority, and keep people scanning your pages for longer.

Blog to Answer Your Customer Questions

We’ve all done it. Google (as well as other search engines) is our primary source for asking all kinds of questions.  Having an exclusive section of your blog reserved solely to responding to client questions will add a thoughtful touch to your website and continue to drive traffic. People will always have questions and writing detailed content about their solutions (with SEO in mind) will help you appear first for people searching these exact queries. If you successfully answer that question or give stellar advice, it is more likely that your reader may take action such as sharing the article or reading about your products and becoming a lead.

Always Incorporate Keywords in Titles and Meta Descriptions

Search engines look for the presence of keywords in titles, meta descriptions and the first paragraphs of your page. This information, coupled with how well you answer people’s queries, is what will be used to crawl and rank your website. To continuously rank high, use target keywords and phrases in meta titles and descriptions. This goes for image titles, alt tags and other descriptions on your page too. When looking at search results, the title and meta description is what people see first – make them strong so that potential readers are drawn to click and explore your page. People spend mere seconds scanning through search results. Keeping both the title and descriptions concise and short (about 60 characters is recommended for titles, and about 160 characters descriptions) will entice clicks and drive organic traffic.

Conclusion

Incorporate these keyword-based tips to your SEO strategy to start driving up your organic traffic. There are countless ways to stay on top of trends concerning keyword selection and integration. Once you take time to choose relevant keywords that will help you rank higher, you may start to explore other opportunities such as appearing in . There are always new methods to try out when working to increase organic traffic using keywords. Remember that trends are always evolving, and that increasing traffic will require both creativity and patience.

If you’re looking to enhance your SEO strategy with keyword selection but don’t have the time or resources to get started, contact InMarket now and we’d be happy to help!