Valuable content should be at the forefront of your marketing strategy. If you’re not entirely sure what content marketing is or what it entails, you’re not alone. Content marketing is perhaps the most versatile method for reaching your desired audience. The Content...
The days of social media as an optional marketing practice are over. It’s time for us all to recognize social media has become a vital component of any inbound marketing strategy. But it’s not as simple as it might seem. Using social media as an effective marketing...
Developing a brand identity is one of the most important and beneficial things you can do for your business. It is more than just a logo and it requires hard work, consistency, and dedication. With so many successful companies out there, and more being established...
Is cold calling still an effective sales strategy? Making sales through the phone is a delicate procedure. Most recipients of unsolicited phone calls are eager to speed along the conversation or just hang up the phone. While cold calling has been a popular sales...
Learn how to boost results with these easy-to-follow email marketing tips. If you want to grow your business, acquire new customers, launch a new product or service, or simply offer a promotion, you should be turning to the power of email. Why? Because email has been...
Use these tips to attract more customers and boost your online sales! If you’re a small retail business, chances are you count on the holiday season to boost your end-of-year revenue. This year, more than ever, holiday shoppers are being pushed to do most of their...
Whether we were prepared for it or not, the rapid spread of COVID-19 has catapulted us into a new way of life. Our daily routines have been transformed, and that includes the way we operate, manage, and promote our businesses. Although the timeline of economic...
Location-based marketing is a crucial component of any sales and marketing strategy. Every day, in every city, and on every device, people search for things nearby. In fact, 80% of consumers use search engines to find local information such as store addresses,...
You might be wondering – what does it take to be a good listener? It takes more than a good product or excellent service to make up a successful business. All business owners know that their company would not exist if it wasn’t for their customers. It therefore makes...
