Improve Your E-Commerce For A More Memorable Online Shopping Experience

by InMarket Canada | May 5, 2023 | E-Commerce, Customer Service, Strategy, Web

Improving your e-commerce will not only help drive sales but is also the key to providing customers with the enjoyable online experience they seek. E-commerce can be defined as the flow of money and data that occurs when the buying and selling of goods and services...

How to Improve your Pay-Per-Click Strategy to Generate Leads

by InMarket Canada | May 3, 2023 | Marketing, E-Commerce, Strategy, Web

A thoughtful pay-per-click strategy is just a few tweaks away. In this ever-changing digital world, it is important to understand how and why the needs of your customers change. Some of this valuable information can be obtained through PPC.    Pay-Per-Click (PPC) is a...

Are Paid Ads Worth It?

by InMarket Canada | May 1, 2023 | Strategy, Marketing

AnyOnline paid advertising is everywhere. But is it worth the hype? Organic reach can only get you so far. In the world of business, online advertising and marketing is a critical factor in determining a company’s success. Good advertising can increase traffic, drive...

Why Accessible Web Design is So Important

by InMarket Canada | Apr 28, 2023 | Web, Customer Service, E-Commerce, Marketing, Search Engine Optimization, Strategy

Did you know that accessible web design is often overlooked or put on the backburner? With the world moving their businesses online, especially due to the COVID-19 pandemic, it’s never been so important to incorporate accessible components into your website. Web...

3 Proven Ways to Increase Brand Awareness

by InMarket Canada | Apr 26, 2023 | Marketing, Strategy

Businesses spend a lot of time on marketing. One of their main goals in developing a marketing strategy is increasing brand awareness. In fact, 89% of marketers claim brand awareness is their main goal. And for good reason. Although a strong brand is critical to the...